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Paramount+ with Showtime Rebrands as Paramount+ Premium

1 min read
Source: Variety
TL;DR

Paramount Global has renamed its top-tier streaming package from 'Paramount+ With Showtime' to 'Paramount+ Premium,' removing the Showtime branding while maintaining the same pricing and offering a broad lineup of Showtime programming along with live feeds. The change reflects a shift in branding strategy, with the Showtime standalone service having shut down earlier in 2024, and contrasts with Warner Bros. Discovery's rebranding of Max back to HBO Max.

Topics:top-newsdigital#digital#paramount#paramount-premium#rebranding#showtime#streaming-service
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  1. Paramount+ With Showtime Streaming Service Gets Renamed ‘Paramount+ Premium’  Variety
  2. Paramount+ Drops Showtime Name on Streamer’s Ad-Free Tier  The Hollywood Reporter
  3. Paramount Plus with Showtime is dead — meet Paramount Plus Premium  Tom's Guide
  4. Paramount+ With Showtime Rebrands as Paramount+ Premium  TheWrap
  5. Paramount+ with Showtime Rebrands as Dylan Mulroney-McDermott+  Pajiba

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