Tesla's Roadster Debuts with Hover Capabilities, but Production Still Years Away

Tesla has finally unveiled its long-delayed next-generation Roadster, featuring SpaceX-derived cold-gas thrusters that allow it to hover and accelerate from 0 to 60 mph in 0.81 seconds. While the vehicle generates significant hype, analysts note it will have minimal financial impact due to low production volumes, with actual deliveries not expected until 2028.
Key points
- The new Roadster uses cold-gas thrusters to hover and accelerate to 60 mph in 0.81 seconds.
- Reservations require a $50,000 deposit, with a Founders Series option costing $250,000.
- Production is targeted for 2028, meaning the vehicle will not be available for purchase immediately.
- Analysts describe the car as a 'halo' product rather than a significant revenue driver.
- The reveal was delayed by weather and nearly nine years of development since its initial 2017 announcement.
Background
The Roadster was first teased in 2017, with Musk promising a 2020 delivery. The vehicle has been in development for nearly a decade, with reservations opening in 2017. The recent reveal was delayed from October 1 to October 15 due to weather conditions.
How outlets are covering it
The Independent and CNN emphasize the 'flying' aspect and the spectacle of the launch, while Axios and Business Insider focus on the financial implications and the long wait for production. Analysts from CFRA Research and Yorkville Ives & Co. view the car as a brand booster rather than a profit driver. Business Insider highlights the opportunity cost for early reservers, noting that investing in Tesla stock instead would have yielded significantly higher returns.
Why it matters
The Roadster's debut marks a significant moment for Tesla, showcasing its integration of SpaceX technology and its commitment to innovation. However, the long delay and high cost may raise questions about Tesla's ability to deliver on its promises and its focus on other areas like autonomy and robotics.
What to watch
Tesla is expected to announce final pricing and production targets, with deliveries targeted for 2028. The company will likely continue to focus on its autonomy and robotics ambitions, with the Roadster serving as a brand booster rather than a major revenue driver.
- Tesla’s flying car is here. Here’s all you need to know about the Roadster The Independent
- Tesla unveils what it says is a flying car CNN
- Do you believe it can fly? Tesla Roadster to make debut Axios
- People who paid $50K to reserve a Roadster would have made bank investing that in Tesla stock instead Business Insider
- Tesla’s New Roadster Takes Flight After Nearly a Decade of Delays WSJ
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