Tim Cook’s Foldable Bet Sparks Apple’s iPhone Ultra
TL;DR Summary
Bloomberg says Tim Cook personally championed Apple’s foldable phone, pushing for a foldable iPhone since 2020 after seeing demand in Asia; Apple had foldable patents dating to 2011 and explored foldable iPad/MacBook concepts; Cook’s insistence steered resources toward the iPhone Ultra, while John Ternus is credited with pushing it to completion as Cook steps down, with the device set to debut September 9, 2026.
- A folding iPhone was Tim Cook's decade-long passion project AppleInsider
- Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making Bloomberg.com
- Apple says ‘Fold’ and competitors ask ‘How wide?’ The Verge
- Apple’s new CEO John Ternus expected to debut foldable iPhone at event Wednesday Yahoo Finance
- Apple looks to AI capabilities to drive its new foldable phone sales ft.com
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