Xbox Seeks Price Breakthrough for Helix Through Innovation, Says Sharma
TL;DR Summary
In a Bloomberg Tech interview, Asha Sharma says Project Helix’s price can be reduced through innovation and new business models, noting rising memory/storage costs driven by AI; she outlines a 100-day plan to reset Xbox for affordability and growth and confirms Helix details will surface later in 2026, not at the upcoming showcase.
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