Xbox Trials Ad-Supported Cloud Gaming for Insiders

TL;DR Summary
Microsoft is running a voluntary test of an ad-supported cloud gaming experience for Xbox Insiders. Players can stream owned titles or free-to-play games (e.g., Forza Horizon 6, 007 First Light, Call of Duty: Warzone, Genshin Impact, War Thunder) after a two-minute ad block, then play for up to an hour before another ad block is offered to resume. Xbox says this test will help gauge interest and impact, but it does not confirm a broader ad-supported tier yet; ads are designed to add value without interrupting gameplay and will follow a set of quality guidelines.
- Xbox Is Asking Customers to Volunteer to Test Ad-Supported Game Streaming Variety
- Beginning Ad-supported Game Streaming Test & Learn XBOX Wire
- Inevitably, Ads Have Come to Xbox Game Streaming Gizmodo
- Amazon and Microsoft pivot cloud gaming strategies to target different players CNBC
- Microsoft is testing free, ad-supported cloud gaming for Xbox Insiders The Verge
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