French Champagne Producers Upset Over Beer Being Called Champagne

Belgian customs crushed over 2,000 cans of Miller High Life beer after the Comité Champagne trade body requested the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin "Champagne." The beer's slogan, "The Champagne of Beers," is incompatible with European Union rules which make clear that goods infringing a protected designation of origin can be treated as counterfeit.