Ukraine Drone Campaign Tests Wildberries’ Logistics Backbone

Ukrainian drone strikes have knocked out 14 Wildberries warehouses (about 1.5 million square meters, roughly 27% of capacity), threatening Russia’s biggest online retailer’s logistics and potentially costing about 105 billion rubles to rebuild. Indirect costs include rerouting deliveries, higher storage costs, and potential rent/insurance hikes, while sellers face estimated losses of 214.9–279.6 billion rubles. The government is weighing compensation up to around 250 billion rubles. Analysts say the damage is unlikely to cripple the wider economy despite hurting sellers and Wildberries’ growth, though the company could lose market share in a competitive e-commerce market; Wildberries is projected to hold about 45% of Russia’s online marketplace turnover in 2026.