Bulgari's Apology to China Over Taiwan Listing Sparks Backlash

1 min read
Source: The Associated Press
Bulgari's Apology to China Over Taiwan Listing Sparks Backlash
Photo: The Associated Press
TL;DR

Italian luxury brand Bulgari has apologized to China after listing Taiwan as a country on its website, following online backlash. China claims Taiwan as its territory, and both the government and Chinese internet users have a history of scolding or boycotting international brands that refer to Taiwan as a separate country. Bulgari posted an apology on Weibo, China's version of Twitter, stating that it respected China's sovereignty and territorial integrity and had corrected the mistake on its website. Other brands have faced similar backlash for offending China's geopolitical sensibilities in the past.

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