Ford targets a $30K midsize EV pickup with a 2027 launch
Ford plans a four‑door midsize EV pickup priced around $30,000, launching in 2027 on its new Universal Electric Vehicle platform. Prototypes are built and already out in the wild, with public street testing in Michigan expected in the coming weeks. The truck uses megacasting to cut parts and prismatic LFP batteries to reduce costs and increase interior space, and Ford says it will offer more room than a Toyota RAV4 and lower ownership costs than a Tesla Model Y, with production at the Louisville Assembly Plant.