Grey Gamers: The Untapped 55+ Market Reshaping the Video-Game Industry
Industry voices warn that the 55+ cohort in the UK and Western Europe, along with the broader 40+ US segment, is a fast-growing, lucrative gamer market that has been underserved. Projections show UK 55+ gamers at 6.62M in 2025 rising to 7.32M by 2031, Western Europe 55+ rising from 51.89M in 2025 to 56.9M by 2031, and the US 40+ segment expanding from $19B in 2022 to $43B by 2030. Opportunities include retro and casual titles, affordable hardware, and brand remasters that appeal to older players, as well as marketing and design shifts to accommodate longer breaks between play and aging hands.