How a YouTube scout turned a meme into a $118M Backrooms blockbuster
A 27-year-old assistant who monitored YouTube for talent at Shawn Levy’s company helped launch the meme-based film Backrooms, which opened to $118 million worldwide on a $10 million budget, sparking talk of a potential sea change in how projects are found and greenlit, with Kane Parsons treating it as a single episode of his web-series and envisioning multiple seasons.