Lime Takes Center Stage: 7UP's Bold New Rebrand
7UP unveils a major rebrand with a lime-forward flavor called Lime Lemon, marking the lemon-lime soda category’s first lime-led formula and signaling a push to appeal to a younger generation. Keurig Dr Pepper positions the refreshed, retro-inspired identity as a modern disruptor to differentiate the Original Uncola, though the oddly named flavor shift may spark conversation until the new formula hits shelves.
