
Prime Video Ultra Price Hike Brings More Downloads and 4K Perks
Amazon is hiking the price of its ad-free Prime Video tier to $4.99/month starting April 10, rebranding it Prime Video Ultra, which adds 100 offline downloads, up to five concurrent streams, and exclusive 4K/Dolby Atmos streaming, while the standard ad-free plan will gain more downloads and streams; standalone Prime Video remains $8.99/month. The move comes amid a broader industry trend of price increases, with Amazon highlighting new perks and upcoming originals like a live-action God of War series to justify the cost.










