Microsoft Tests Ad-Supported Xbox Cloud Gaming With Non-Interruptive Ads
Microsoft is piloting an ad-supported Xbox Cloud Gaming tier that lets players stream select games for free in exchange for watching ads; ads appear before a session but do not interrupt gameplay, with an initial one-hour limit and support for games users already own. The test is optional, and users can bypass ads by subscribing to Game Pass or buying games. The move aims to lower access costs and broaden audiences, and Microsoft plans to refine the feature based on feedback amid broader company restructuring.