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Advertising Claims

All articles tagged with #advertising claims

technology5 days ago•2 min saved

Lawsuit alleges Oura Ring misleads on sleep-tracking claims

A Northern District of California class-action claims the Oura Ring cannot actually track sleep because it doesn’t measure brain activity, eye movements, or muscle tone, and instead relies on AI inferences from inputs it can’t verify. The suit, targeting Oura’s advertising, alleges fraudulent marketing and seeks more than $5 million for 100+ members under California’s Unfair Competition Law, False Advertising Law, and CLRA. Oura has not yet commented in the article.

via Mashable|

#advertising-claims #california-law #class-action

business7 days ago•3 min saved

Class-action Targets Oura Ring Over Sleep-Tracking Claims

A California class-action alleges Oura Ring overstated its ability to measure sleep quality and stages, arguing that sleep occurs in the brain and cannot be accurately read from a finger sensor; the suit seeks to halt alleged deceptive advertising and restitution for buyers who paid hundreds for the device, while Oura defends its methodology and cites supporting studies, highlighting ongoing scrutiny of wearable sleep trackers in a multibillion-dollar market.

via USA Today|

#advertising-claims #business #lawsuit

business4 months ago•6 min saved

FTC Launches Made-in-USA Crackdown on Deceptive Origin Claims

FTC launches a Made-in-USA enforcement sweep, filing complaints against TouchTunes for falsely claiming its electronic dartboards were US-made despite imported components; Americana Liberty LLC and Three Nations LLC for patriotic flags advertised as Made in the USA when parts were abroad; and Oak Street Manufacturing/Oak Street Bootmakers for footwear not all-US-made due to overseas components, with settlements totaling $867,743 and injunctions against misrepresentations plus required disclosures; closing letters issued to Marketing Holders and Lamar Trailers after remedial actions. The actions follow a presidential executive order and reinforce truthful advertising and fair competition for domestically produced goods.

via Federal Trade Commission (.gov)|

#advertising-claims #business #consumer-protection