Poppi Founders Launch Self-Funded Jetty Hydration Brand
Allison and Stephen Ellsworth, founders of prebiotic soda brand Poppi, have launched Jetty, a new hydration company. The startup, which is self-funded with $2.5 million, offers electrolyte powders and ready-to-drink beverages. It targets everyday consumers rather than athletes and is available at Whole Foods, Target, and Amazon. The launch follows the Ellsworths' sale of Poppi to PepsiCo for nearly $2 billion in 2025.