Sarti Rosa Spritz Debuts in US, Igniting Viral Summer Craze
Sarti Rosa, an Italian aperitif developed by Casa Luigi Sarti & Figli, has launched in the United States, quickly becoming a viral sensation on social media. The drink, which features blood orange, mango, and passion fruit flavors, is gaining popularity as a potential rival to established summer staples like the Aperol and Hugo spritz. While its vibrant pink color and low 14% alcohol by volume (ABV) attract consumers, industry experts note that widespread availability in bars is still limited. The product is currently sold in select liquor stores, with New York City bottles retailing for approximately $29.99. Social media influencers have declared it the new summer favorite, though some hospitality professionals argue it needs more time to gain traction in physical venues.