Apple Tightens App Store Rules to curb low-effort, duplicate apps
Apple updated its App Store Review Guidelines to target low-effort and oversaturated apps, adding language in 4.3(b) that new submissions must be meaningfully different from existing apps; categories like dating, flashlight, sound effects, wallpaper, simple timers, fortune telling, drinking games, and Kama Sutra are unlikely to be approved unless they offer a distinct improvement, with repeated submissions potentially leading to removal from the Developer Program. The updates also place responsibility on developers to remove content that violates guidelines from user-generated content and tighten Live Activities rules to prevent spam and unsolicited messages. Full guidelines are available on Apple's website.