2026 Smartphone Market: Flagship Prices Surge Amid 'RAMageddon' as Budget Options Hold Steady
Smartphone prices have risen significantly in 2026 due to a global memory chip shortage driven by AI data center demand, a phenomenon dubbed 'RAMageddon.' While flagship devices from Apple, Samsung, and Google have increased in cost, budget segments remain relatively stable. The iPhone 18 Pro and Pro Max have launched, with the first foldable iPhone, the Duo, arriving in October. Experts recommend trading in older devices or using carrier promotions to offset higher costs, while budget buyers can still find capable options under $500 or £600.