
Nvidia hikes 2019-era Shield TV price by $100, blames AI-driven memory costs
Nvidia has increased the price of its 2019-era Shield TV Pro streaming box by $100, raising it from $199.99 to $299.99, effective October 2, 2026. The company cites substantial increases in component costs, specifically memory and DRAM, driven by the AI boom. Nvidia has also discontinued the standard Shield TV model, focusing production solely on the Pro variant. While the device remains out of stock on Nvidia's website, it is available at Best Buy at the new price. This move highlights how AI-driven supply chain constraints are affecting even legacy hardware, with Nvidia acknowledging that its lack of pre-AI hardware stockpiles leaves it vulnerable to current market rates.



