Memory Costs Force Unavoidable Apple Price Hikes, Tim Cook Says
Apple CEO Tim Cook says rising memory and storage costs make price increases unavoidable for Apple devices, with no specifics on which products or by how much. The Wall Street Journal notes AI-driven demand and chip shortages are driving costs, and analysts suggest prices could rise notably to maintain margins. Apple has already bumped the Mac mini from $599 to $799 and has trimmed some higher-tier Mac mini/Mac Studio options. Cook says Apple will use cash to boost memory supply but won’t build its own memory factories. Expect higher prices across iPhones, iPads, and Macs in the near term.