Ford Names Midsize EV Fathom, Priced Under $30K
Ford announced its forthcoming midsize electric truck will be named Fathom with a starting price of $28,350 before destination charges ($29,945 after). The move signals a shift from Ford’s nostalgia-heavy EV naming to a new “assembly tree” production approach that builds major sections on separate lines. Ford has teased several silhouettes for potential variants but hasn’t confirmed which will reach production, and the Fathom will be Ford’s first vehicle with Apple software integration, though full specs and range details remain undisclosed.