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Automotive Strategy

All articles tagged with #automotive strategy

business3 days ago•2 min saved

Jaguar Unveils £130k Type 01 EV in US, Ignoring UK Practicality

Jaguar has launched its first electric vehicle, the Type 01, in New York with a starting price of $130,500. The car targets wealthy American tech buyers, featuring 1,000 horsepower and a 400-mile range, but its 5.2-meter length prevents it from fitting in standard UK parking spaces. This launch marks a pivot for Jaguar Land Rover (JLR) toward high-margin luxury sales in North America, following a controversial rebrand and significant job cuts.

via The Guardian|

#automotive-strategy #business #electric-vehicles

automotive11 days ago•27 min saved

VW swaps ID.4 for ID.Tiguan to boost EV sales with familiar name

Volkswagen is replacing its ID.4 electric crossover with the ID.Tiguan, a move designed to leverage a more recognizable brand name for its electric lineup. The new model, expected in Europe in early 2027 and the US later, retains the ID.4’s core platform but addresses previous criticisms by adding physical controls and improving range and charging capabilities. While the ID.4 sold 950,000 units since 2021, it struggled against rivals like the Kia EV6 due to inferior range and charging speeds. The ID.Tiguan aims to correct these shortcomings while maintaining the comfort and practicality that made the ID.4 a success.

via The Verge|

#automotive #automotive-strategy #electric-vehicles

automotive-news2 years ago•2 min saved

Jaguar Axes All Models Except F-Pace in Shift to Electric

Jaguar Land Rover is discontinuing six models, including the XE, XF sedan, XF wagon, F-Type, E-Pace, and I-Pace, as part of its strategy to become an EV-only brand by 2025. The company aims to focus on higher-profit, lower-volume luxury cars, positioning itself as a competitor to Bentley. The F-Pace will be the only remaining model for now, but its future is also uncertain. Future Jaguar models will feature a new design language and advanced EV technology, with the brand targeting sales of fewer than 50,000 cars annually.

via Motor1 |

#automotive-news #automotive-strategy #discontinuation