
Apple May Raise iPhone 17 Prices as Early as This Month Amid Chip Cost Pressures
Apple could hike iPhone 17 pricing as soon as this month after Tim Cook described memory and storage costs as ‘unavoidable’ due to AI and data-center demand. Bloomberg’s Mark Gurman expects imminent price hikes, potentially tied to Apple’s Back to School promo. Current iPhone 17 lineup pricing ranges from $599 (iPhone 17e) to $1,199 (iPhone 17 Pro Max), and WSJ projects the iPhone 18 Pro could start at $1,399; Apple may also lift prices on iPads and Macs.


