
Xbox CEO Asha Sharma Outlines Post-Layoff Strategy: Reviving Battle.net and Launching 'Family of Devices'
Xbox CEO Asha Sharma told staff at an internal town hall that the division is recovering from an 'all-time low' after a massive restructuring. She highlighted a 30% boost in brand sentiment and strong sales for titles like Gears of War: E-Day. Sharma announced a strategic pivot to strengthen Battle.net as a PC platform, noting its retention rates rival Steam's. She also confirmed that the next-gen 'Project Helix' will be a 'family of devices' rather than a single console, prioritizing a home unit first while partnering for portable hardware. The reorganization, which involved significant layoffs, is described as 75% complete, with a focus on reinvesting in core businesses and making Game Pass more flexible.












