Ford Fathom vs. Slate: Infotainment and Grid Power Define Sub-$30k EV Truck Race
Ford and Slate are competing for the sub-$30,000 electric pickup segment with distinct strategies. Ford’s Fathom, starting at $28,350, retains traditional infotainment with CarPlay and Android Auto, while Slate’s $24,950 truck relies on phone mounting. Ford’s vehicle features a built-in inverter for home power, a capability Slate lacks. Ford CEO Jim Farley praised the Fathom’s performance and hands-free driving, calling it a breakthrough product for the mass market.