
Target wraps up DEI boycott as it hits its $2B pledge milestone
Leaders of a yearlong boycott over Target's diversity initiatives say they're ending the protest after Target reaffirmed its plan to invest $2 billion in Black-owned businesses, completing a long-standing commitment. The retailer says no policies were reversed despite conversations with leadership, and CEO Michael Fiddelke is framing the moment as a reputational reset. Analysts say the boycott had limited impact on sales, which were already under pressure, while Target emphasizes growth for diverse communities and the broader consumer base.







