Gene Schwam, the Publicist Who Shaped Elvis Presley's Image, Dies at 96
Gene Schwam, a pioneering Hollywood publicist who managed the careers of icons like Elvis Presley and Julie Andrews, has died at age 96. He co-founded the influential agency Hanson & Schwam in 1955 and was known for his strategic, sometimes controversial, approach to celebrity image management. His death marks the end of an era in entertainment publicity, as he was a key figure in shaping the public personas of major stars during the mid-20th century.