KFC rolls out Open House prototype in brand reinvention with expanded menu and refreshed branding
KFC is launching a brand reinvention featuring an Open House prototype with an expanded menu, modern branding and flexible restaurant spaces (table service, drive-thru, takeout) designed for multiple occasions; tested near Yum! Brands’ Texas HQ in McKinney/Plano, it includes a refreshed Colonel Sanders look and a lineup of 20+ sauces with more boneless chicken, plus related concepts like Saucy! and KWENCH rolling out in select markets.