Tag

Brand Overhaul

All articles tagged with #brand overhaul

business14 days ago•5 min saved

KFC rolls out Open House prototype in brand reinvention with expanded menu and refreshed branding

KFC is launching a brand reinvention featuring an Open House prototype with an expanded menu, modern branding and flexible restaurant spaces (table service, drive-thru, takeout) designed for multiple occasions; tested near Yum! Brands’ Texas HQ in McKinney/Plano, it includes a refreshed Colonel Sanders look and a lineup of 20+ sauces with more boneless chicken, plus related concepts like Saucy! and KWENCH rolling out in select markets.

via Fox News|

#boneless-chicken #brand-overhaul #business

business25 days ago•6 min saved

KFC Charts a Fresh Path Forward With Immersive Redesigns and New Flavors

KFC is launching a global brand overhaul—including a new logo, packaging, menu updates with sauces like Chimichurri Ranch and Hot Honey Habanero, and the Kwench beverage platform—with redesigned, more immersive stores aimed at attracting younger diners while balancing heritage with modern experiences, as it competes with newer chicken concepts and seeks to regain momentum in the US.

via Business Insider|

#beverages #brand-overhaul #business

business2 years ago•2 min saved

Cracker Barrel CEO Admits Relevance Decline, Announces Changes Amid Struggles

Cracker Barrel CEO Julie Felss Masino acknowledged the chain's declining relevance and sales, attributing it to outdated recipes and processes, and a significant drop in senior clientele post-pandemic. The company plans a brand overhaul focusing on menu enhancement, store remodels, digital investment, and improving employee experience to regain relevance and address traffic losses.

via WKRC TV Cincinnati|

#brand-overhaul #business #ceo