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Brand Boycott

All articles tagged with #brand boycott

business2 months ago•1 min saved

Neutrogena Acknowledges Failure to Support Hayden Panettiere Amid Renewed Boycott Calls

Neutrogena issued a public apology on Thursday, acknowledging that it made former brand ambassador Hayden Panettiere feel unsupported during her struggle with postpartum depression. The statement comes after Panettiere’s death at age 36 reignited fan backlash and boycott calls over the brand’s decision not to renew her contract in 2015. The company pledged a significant investment in maternal mental health support, though experts question whether the apology will prevent long-term reputational damage.

via NBC News|

#brand-boycott #business #corporate-accountability

business2 months ago•9 min saved

Neutrogena shares drop as fans rally behind boycott after Panettiere's death

Neutrogena stock has fallen sharply following the death of actress Hayden Panettiere, as fans launched a boycott campaign over the brand's decision to end her contract in 2015. The controversy resurfaced after Panettiere disclosed in her 2026 memoir that the company attempted to fire her for discussing postpartum depression on live television. While the brand has not issued a public statement, crisis experts warn that the silence is exacerbating the backlash. The incident has reignited debate over corporate morality clauses and the treatment of maternal health disclosures in the entertainment industry.

via The Independent|

#brand-boycott #business #hayden-panettiere

business-and-culture2 months ago•13 min saved

Neutrogena Faces Boycott Wave After Panettiere’s Death Resurfaces Contract Dispute

Fans are launching a coordinated boycott of Neutrogena following the death of Hayden Panettiere, which has revived her claims that the skincare brand terminated her decade-long endorsement deal after she publicly discussed postpartum depression. The backlash has driven a significant spike in search interest and social media engagement, while the parent company, Kenvue Inc., saw its stock dip. Neutrogena has not issued a public response to the renewed criticism or the specific allegations regarding the contract termination.

via Complex|

#brand-boycott #business-and-culture #hayden-panettiere