Tag

Brand Campaigns

All articles tagged with #brand campaigns

Brand Clash on Super Bowl LX: The Ads Making Headlines
advertising2 months ago

Brand Clash on Super Bowl LX: The Ads Making Headlines

Super Bowl LX ads are a high-stakes mix of humor, celebrities, and social messages as CMOs chase ROI in a cautious climate; highlights include Hims & Hers tackling healthcare inequality with a 'Rich People Live Longer' spot, William Shatner as 'Will Shat' in Kellogg's Raisin Bran, Pepsi's polar-bear parody directed by Taika Waititi, along with notable spots from Bud Light, Squarespace, Dove, Pringles, Instacart, Fanatics Sportsbook, Novartis, Xfinity, Bosch, Redfin x Rocket Mortgage, TurboTax, Uber Eats, Oakley Meta, Amazon Alexa, Claude (Anthropic), and more.

Early ad reveals set high-stakes stage for Super Bowl LX
business2 months ago

Early ad reveals set high-stakes stage for Super Bowl LX

Super Bowl LX on Feb. 8, 2026 is seeing a flood of early ads and teasers as brands pay up to $10 million for 30-second spots and pour millions into production; advertisers aim for humor and star power to cut through economic and political concerns, with returning brands like Budweiser and Pepsi and new entrants such as Ro and Fanatics Sportsbook, plus pre-released spots from Bosch, Bud Light, Dunkin', Hellmann's, Instacart, Toyota, Pringles, Ritz, Ro, Rocket, Skechers, Squarespace, Svedka, TurboTax and more, featuring Peyton Manning, Post Malone, Kendall Jenner, Emma Stone, Sabrina Carpenter and Lady Gaga.

business1 year ago

Community Coffee, Delta Utilities, and Honeywell: Key Updates

Community Coffee launched a new campaign called "Generations" to connect with younger consumers while honoring its history. The Louisiana Public Service Commission approved the sale of CenterPoint Energy's natural gas assets to Delta Utilities, expected to close in March 2025. Honeywell agreed to sell its personal-protective-equipment business to Protective Industrial Products for $1.33 billion, with the deal closing in the first half of next year.