Prime Video Secures Exclusive Global Rights to Primetime Emmys in Six-Year Deal
Amazon Prime Video has finalized a six-year agreement to broadcast the Primetime Emmy Awards globally, ending the 31-year-old 'wheel deal' rotation among major broadcast networks. The deal, valued at approximately $15 million annually, moves the ceremony to a streaming platform for the first time since 1949, with the first broadcast scheduled for September 2027. The Television Academy confirmed the merger with the National Academy of Television Arts and Sciences is on track for mid-2027, potentially integrating daytime awards into the new streaming framework.