
Xbox Launches 'XP' Division to Expand Gaming Franchises into Film, Merch, and Live Events
Xbox has established a new division called XP to centralize its film, television, consumer products, and live experience efforts. Led by Kayleen Walters, the unit aims to expand gaming franchises like Minecraft and Call of Duty beyond gameplay. Maria Angelidou-Smith has been appointed as the new CEO of Mojang, succeeding Walters.













