McDonald’s Tops Fast-Food Consideration Even as Burger Quality Trails
A YouGov survey (Best Bites 2026) finds McDonald’s is the most-considered fast-food brand in America (39.6%), driven by value and discounts, even as it ranks lower for burger quality. Five Guys leads the burger rankings (15.5%), followed by Burger King (15%), In‑N‑Out (12.1%), Wendy’s (10.2%), and McDonald’s (8.7%). McDonald’s also dominates the fries category (39.2%), while Wendy’s leads on value. The study shows Americans evaluate brands across multiple attributes beyond burgers when deciding where to eat.