Ford Launches 'Vehicle Drops' and High-Performance Kits to Capture Aftermarket Revenue
Ford is aggressively expanding its factory-backed customization division, Ford Custom Garage, to capture a share of the $53 billion U.S. aftermarket industry. The automaker aims to boost high-margin revenue by offering exclusive, limited-edition 'vehicle drops' and performance packages that are covered under the original vehicle warranty. This strategy addresses the growing complexity of modern vehicles, which makes DIY modifications difficult for average owners, while leveraging Ford’s passionate customer base for models like the Bronco, Mustang, and Maverick.