All articles tagged with #camera hardware
Xiaomi’s Leica Leitzphone lineup highlights hardware advances (including continuous zoom and LOFIC sensors) over AI, with Angus Ng saying the company will push hardware limitations first and only turn to software/AI if hardware innovations stall—a stance that contrasts Google and Samsung’s AI-focused camera strategies seen at MWC 2026.
HUAWEI has rebranded its P series to "Pura" and will release the first set of devices under the "HUAWEI Pura 70" branding, including four phones in the lineup. The company aims to continue its success in the global market, but the lack of Google integration remains a challenge. The HUAWEI Pura 70 series may not all be available outside of China, and the company must address this issue to compete globally.
The Xiaomi 14 Ultra, showcased at MWC 2024, impresses with its standout design and top-tier camera-focused features. The device's aluminum build with glass or fake leather feels rugged and comfortable, particularly the white model with its stunning look. The camera hardware includes a camera grip with a physical shutter button and customizable camera rings. While the Xiaomi 14 Ultra won't be available in the United States, it will be released globally soon, potentially sparking a resurgence in this style of design.
Apple is planning to increase the prices of both the standard iPhone 15 and iPhone 15 Plus models, in addition to the previously reported price increase for the iPhone 15 Pro models. The standard models will feature minor upgrades in design and camera hardware, bringing them closer to the Pro models. The price increase is aimed at boosting revenue and profit margins for the company, with the standard models expected to see a $50 increase per unit. The Pro models, on the other hand, could see a major price increase of up to $200, making the base model of the iPhone 15 Pro Max potentially cost $1,299.
OnePlus is reportedly testing a periscope zoom camera for an upcoming release, which would be the first time the brand has used the technology in its smartphones. It's unclear what optical zoom level OnePlus is aiming for, but the move is in line with a trend in the industry. The periscope lens is expected to make its debut in the OnePlus 12, which is expected to be the brand's first foldable smartphone.