
Dementia Rebels Demand Change: Living Well Beyond Stereotypes
Four people diagnosed with dementia—Maxine Linnell, Julie Hayden, George Rook and Kate Swaffer—have turned their condition into activism, rejecting the 'end-of-life' narrative, founding networks and advocating for early rehabilitation, peer support, and genuine, person-centred care; they challenge stereotypes in media and policy, push for national dementia pathways, and seek to empower people living with dementia rather than enacting prescribed disengagement.