
Mexico’s influencer killings surge as cartel violence claims 20th social media star in 2 years
Mexican influencer Jose Luis Esparza, known as El Putirrí, was shot dead at a taco shop in Ciudad Obregón, Sonora, becoming the 20th online personality killed in Mexico since 2024 as drug-trafficking groups target social-media stars to influence narratives or facilitate money laundering; authorities cite other cases linked to cartel rivalries and are examining possible collateral targeting due to family cartel ties.













