Families Drive Mandalorian and Grogu Box Office, Disney Says That's Fine
Disney’s Mandalorian and Grogu opened to about $81 million domestic over a four‑day Memorial Day weekend, roughly on par with Solo but with a smaller budget (~$166 million). The audience skew leaned toward families (11% under-18 on opening night, rising to 25% over the weekend) and early word-of-mouth was solid (A- CinemaScore, 89% Popcorn Meter on Rotten Tomatoes), with strong IMAX performance. International box office reached about $63 million, aiding cost recovery. Cross-promotions at Galaxy’s Edge and a merchandising push position Disney to profit from family appeal rather than hardcore fans, and the film functions as a standalone entry that could drive Disney+ viewership later.
