
Pixel Tag launches as Google's AirTag rival with UWB precision
Google unveils the Pixel Tag, a slim tracker that uses ultra-wideband and Bluetooth 6.0 Channel Sounding, priced at $29 with a $99 four-pack and launching November 11. It works with Google’s Find Hub network, supports precise distance and directional cues (UWB) on compatible devices, and can display exact distance (Channel Sounding) on Bluetooth 6.0 devices. The tag is IP67, uses CR2032 batteries, has no built-in clip, and is designed as a Pixel/Android rival to Apple’s AirTag, requiring newer Pixel hardware to access its advanced features and working with a Pixel Watch for some interactions.

