All articles tagged with #chris kempczinski
McDonald's CEO Chris Kempczinski finds himself roasted again after a Wall Street Journal interview clip showing him taking a tiny bite of the new Big Arch burger; he suggested you should “dive right in” when eating on camera, and the moment sparked memes and jests from rivals like Burger King and Wendy’s, highlighting the running online fascination with his on-screen eating style.
McDonald’s CEO Chris Kempczinski posted a video tasting the Big Arch burger and taking a very small bite; the clip flew under the radar until comedians on TikTok roasts amplified it, turning a routine product reveal into a viral publicity moment as McDonald’s leaned into the meme on social media and Kempczinski has said he regularly eats at McDonald’s.
McDonald's CEO Chris Kempczinski posted a video of himself taking a tentative bite of the new Big Arch burger, triggering joking reactions from rivals and fans online; McDonald's says the attention is helping promote the product and early sales are beating expectations.
McDonald’s CEO Chris Kempczinski posted an Instagram video reviewing the limited-time Big Arch burger, praising it as delicious. The clip drew millions of views, but online commenters roasted him for taking a tiny bite and for calling the burger a “product,” turning the moment into a playful controversy while noting the burger’s double-patty, cheddar-heavy build and tangy, creamy sauce on a sesame-poppy bun.
Burger King CEO Tom Curtis sinks his teeth into a Whopper on video, with sauce on his face, in a moment BK reposted to dunk on McDonald’s CEO Chris Kempczinski. The clip sparked a wave of memes and chatter, and the term 'burgermogged' trended as viewers crowned BK the meme winner with millions of views in under a day.
An BI writer frames Kempczinski’s Instagram posts about the Big Arch as part of a broader ‘going direct’ PR trend, notes the viral backlash over his tiny bite, and shares trying the burger herself (it's tasty); the piece argues the posts may be aimed more at McDonald's employees and franchisees than the general public, illustrating a shifting corporate communications strategy.
Video of McDonald’s CEO Chris Kempczinski reluctantly nibbling the new Big Arch burger and calling it a 'product' went viral, sparking memes and online roasts as people debated his reaction, while McDonald’s did not immediately comment.