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Cinema Technology

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Nolan's 'The Odyssey' Drives Historic Demand for Rare IMAX 70mm Screenings
entertainment3 months ago

Nolan's 'The Odyssey' Drives Historic Demand for Rare IMAX 70mm Screenings

Christopher Nolan's 'The Odyssey' has become the first mainstream feature shot entirely in IMAX 70mm, triggering a global surge in demand for the rare analog format. With only 25 U.S. theaters capable of projecting the format, tickets are selling out months in advance, driving average screen revenue to $153,000 and boosting IMAX stock performance.