Nothing Signals Major Market Retreat Amid Cost Pressures
London-based Nothing is reportedly exiting about 12 markets, cutting roughly 40% of its staff and 30–50% of its R&D teams as shipments decline and costs rise. Recent Nothing Phone 4b sales are around 20,000 units, with 4a/4a Pro totaling about 150,000; Nothing previously canceled the CMF Phone 2 Pro and pivoted to a CMF-less lineup, leaving the CMF brand without a hero product. The report follows OnePlus’s market exits, and Nothing co-founder Akis Evangelidis later offered a response to the story.