Coca-Cola’s 2017 Japanese Fiber Soda Gains US Popularity Amid 'Fibermaxxing' Trend
Coca-Cola’s Coke Plus, a diet soda with 5g of dextrin fiber launched in Japan in 2017, is gaining popularity in the US as part of the 'fibermaxxing' trend. Unlike prebiotic sodas, it tastes like regular Diet Coke and targets adults over 40. While not widely available in the US, it is sold through specialty retailers and online, with Coca-Cola CEO James Quincey hinting at future fiber additions to other products.