Breaking Up With a Beloved Brand: A Candid Fashion Confessional
Crystal Chen recounts a decade-long attachment to Everlane, drawn by its radical transparency and affordable basics, only to watch the brand’s quality decline and marketing pivot before news that Shein bought it. Feeling betrayed, she ends the relationship, commits to shopping more slowly and intentionally, and adopts a higher-standards approach to ethical consumption while pledging to deinfluence others from buying mindlessly online.