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Everlane

All articles tagged with #everlane

fashion3 days ago•479 min saved

Breaking Up With a Beloved Brand: A Candid Fashion Confessional

Crystal Chen recounts a decade-long attachment to Everlane, drawn by its radical transparency and affordable basics, only to watch the brand’s quality decline and marketing pivot before news that Shein bought it. Feeling betrayed, she ends the relationship, commits to shopping more slowly and intentionally, and adopts a higher-standards approach to ethical consumption while pledging to deinfluence others from buying mindlessly online.

via The Cut|

#conscious-consumerism #everlane #fashion

business7 days ago•4 min saved

Radical-Transparency Brand Everlane Sold to Shein in $100M Deal

Everlane, famed for radical transparency, is being acquired by ultra-fast-fashion giant Shein for about $100 million — a steep decline from its peak and a debt-fueled exit by private equity. The board approved the deal as Everlane faced years of financial and reputational challenges, signaling a sharp shift from its ethos to ownership by a low-cost fashion platform, with customers and former employees expressing disappointment and concerns about the brand’s future amid Shein’s regulatory headwinds.

via The San Francisco Standard|

#acquisition #business #everlane

business7 days ago•38 min saved

Shein Reportedly Eyes Everlane Buyout in $100 Million Deal

Shein is reportedly negotiating to acquire Everlane for about $100 million, a move that could extend Shein's reach into more premium basics; terms and closing timeline remain unconfirmed.

via Forbes|

#acquisition #business #e-commerce

business8 days ago•476 min saved

Everlane’s Sale to Shein Sparks Sustainability Debate

The Cut reports that Shein reportedly bought Everlane for $100 million, with Everlane’s parent LCatterton and CEO Alfred Chang seeking to clear about $90 million in debt; the move raises questions about Everlane’s radical-transparency, sustainability ethos in the face of a fast-fashion buyer, especially given its public goals to cut emissions and reach net-zero.

via The Cut|

#alfred-chang #business #everlane

business9 days ago•17 min saved

Everlane Sells Out to Shein, Ending Its Radical-Transparency Era

Everlane, the sustainability-forward DTC brand, is being sold to Shein by its majority owner L Catterton in a deal valued at about $100 million; common stockholders get no payout, and details on cash or preferred-share treatment remain unclear.

via Puck|

#acquisition #business #everlane