Proving Grounds: Xbox and PlayStation Bet on Games at SGF Amid Sky-High Prices
With hardware costs rising, layoffs spreading, and live-service bets faltering, Sony and Microsoft enter Summer Game Fest needing to prove their consoles’ worth with strong exclusives. Sony must justify PS5’s high price through major single-player hits like Wolverine and Naughty Dog projects, while Microsoft aims to reset its identity post-leadership changes by delivering compelling Xbox-only games at the showcase.