All articles tagged with #creatives
Netflix executives rejected claims that the streamer pressures filmmakers to restate plots, with Dan Lin saying there is no such principle and Bela Bajaria praising audiences’ savvy while cautioning against overexplaining. The interview also touched on topics like theatrical windows, competition, and Netflix’s interest in AI tools from InterPositive.
Apple unveils the iPad Air M4, packing an M4 processor with faster CPU/GPU and greater memory bandwidth, offering up to 30% faster than the M3 and up to 2.3x faster than the M1. Available in 11‑inch and 13‑inch sizes, it keeps the same starting prices as the M3 ($599 for the 11‑inch and $799 for the 13‑inch), adds Wi‑Fi 7, USB‑C, and Apple Pencil Pro support, and comes in blue, purple, starlight and space gray. Pre-orders begin March 4 with availability the week of March 11, underscoring Apple’s push toward stronger creative performance while remaining below the Pro line.
Instagram's head admits AI-generated content is becoming indistinguishable from real media, challenging creators to prove authenticity by embracing raw, unfiltered content and using technological solutions like cryptographic signatures and content credentials to verify originality in a landscape where AI's realism continues to improve.
The HyperSpace Trackpad Pro is a premium external multi-touch trackpad for Windows, offering a Mac-like experience with high responsiveness and customizable gestures via its Hydra app. Priced at $149.99, it is available for early order on Kickstarter at a lower price, with general release expected in Q1 2026. It currently has limited macOS support.
Marvel's use of AI in the credits of Secret Invasion raises concerns about the industry's increasing reliance on technology and the pressure it places on VFX studios. The process is currently unclear, and Marvel has not yet commented on the matter. While some see it as explorative and exciting, others are worried about the growing presence of AI imagery and its impact on creatives.
Photoshop's new Generative Fill tool has a lot of potential for a wide array of different applications. However, there are five common mistakes that creatives make with the tool. A video tutorial by the Photoshop Training Channel discusses these mistakes and how to get the best results from the tool. The tool can be used for pragmatic applications like extending the canvas of a headshot with a patterned shirt, which previously took a lot of careful work with the clone stamp.
The Mac mini featuring M2 Pro is a flexible and affordable machine that is ideal for creatives. The M2 Pro provides a noticeable performance leap with its 10-core CPU and 16-core GPU, making it viable for video editing and other graphics-intensive operations. The machine also features four Thunderbolt 4 ports, up to 32GB of unified memory, and up to 8TB of SSD storage. The M2 Pro Mac mini is a great value at $1299, while the baseline M2 Mac mini at $599 is an even better bang for the buck. However, users will need to provide their own monitor, keyboard, mouse/trackpad, and speakers.