Red Lobster Reboots Endless Shrimp in Comeback Push After Bankruptcy
Red Lobster is reviving its Endless Shrimp promotion for a limited time as part of a restructuring and comeback led by CEO Damola Adamolekun, with stronger financial discipline and market-based pricing. The spring run validated the updated model (including five shrimp flavors and a dine-in focus with pricing that varies by market), and the chain plans broader operational improvements and the closure of underperforming locations as it pursues what it calls a major restaurant-industry comeback.
